Our own Jeff Pappalardo and Allison Polizzi stood in the middle of an empty clearing surrounded by trees near Seattle, Washington, and tried to envision a retirement community nestled there. Our client plans to open the new community in 2011, however, to do so they have to secure 70% capacity of the community by the end of 2008. Our challenge was to come up with a branding campaign that would inspire seniors to commit to living in a community they’d never seen before.
We branded the community Cascadia, which serves as a nod to the Pacific Northwest locale. The campaign, which has the theme, Discover Cascadia. The natural place to be., incorporates elements of nature, a soothing color palette of deep greens and other earth tones, and images of seniors enjoying a vibrant, purposeful lifestyle.
Comments