by matt low
Sorry I didn’t write about this sooner, but our blog didn’t exist two years ago when this little gem came out. Tell me you’ve seen the Snickers commercial where the guy wears a wig made of Snickers candy bars. Tell me you’re only clicking here to experience its genius yet again.
What I find so wonderful about this spot is two-fold. First of all, the main character is wearing a wig made of Snickers candy bars. So we’re witnessing “everyone knows what we offer, let’s just get attention by doing something off the wall” at its best. They not only had the smarts to realize this, but to run with it. That’s right, the commercial features a man covering up his baldness with a wig made of Snickers candy bars.
Secondly, and what brings it all home, is impeccable acting. The guy crying in his car, the woman making accusations, the guy shrugging them off – all spot-on performances. And then there’s the pinnacle moment of the entire spot. The bald guy practically admitting his guilt with the high-pitched “What?”
It’s near perfect. Just thought you should be reminded.
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