It’s 7:24am inside one of the busiest subway stations in D.C. Harried commuters are bustling here and there, all with one goal – to get where they’re going as quickly as possible without incident. Yet, there he sits with the most serene look on his face. He isn’t in any rush. Nothing’s troubling him this fine morning. He has a plan. And, well, he’s a photograph on a poster.
Roger is part of more than one hundred ads blanketing the Verizon Center in Washington. There are backlit dioramas, a giant floor graphic, and banners and posters that cover walls, platforms, and seven-foot pillars. It’s all part of the Station Domination component of the Comfort Zone campaign Crowley Webb created for M&T Bank. The message – you’ll be comfortable planning your future with M&T. Roger and his cronies certainly are.
To reinforce the message, street teams were employed to distribute palm-sized, squishy replicas of our comfortable chair. They’re perfect for relieving stress, holding your cell phone, finding the number to contact M&T to begin the process of planning your future, and pretending you’re a giant.
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