That’s right – it’s illegal to send trout via parcel post in New York State. It’s also criminal for barbers to cut hair on Sunday. Want to take a frog from its pond? You’d better not between October and June. Don’t even think about removing the mark of origin from a pair of pants. And yes, it’s unlawful to dress up a mule in serviceman’s clothes for the purposes of entertainment at parties.
Okay, that last one was fabricated just now. (Could you really tell?) But the others are indeed laws on the books in New York State. They were the basis for an ad campaign we created for Phillips Lytle. An ad campaign that landed Crowley Webb Best of Show at the WNY ADDY® Awards this past Friday night.
About a year ago, Phillips Lytle decided they wanted to tout their depth of knowledge in New York State law. We did so via print ads that featured these arcane laws paid off with the headline, “We really, really know New York State law” and complemented by whimsical illustrations. We won Best of Show for our efforts – our third time doing so in as many years.
Phillips Lytle wasn’t the only client who brought us good fortune. Crowley Webb won a total of 14 Golds and 32 Silvers for clients that include Praxis, Project Flight (a literacy initiative), M&T Bank, and Burchfield-Penney Art Center. We were also awarded The Buffalo News Community Cares Award for a Project Flight print ad.
Yes, this year’s ADDY show certainly was kind to Crowley Webb and our clients. It almost makes us want to engage in a dance contest for longer than eight hours. Which, of course, is illegal.
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And now a word from our sponsor:
"If there ever was an example of the perfect partnership between client and agency – this is it. Everyone who works on our brand 'lives' it the way I do. The belief in the brand comes through in all that comes from Crowley Webb. The campaign that won Best of Show is truly amazing creative, and is the kind of work that has given Crowley Webb the status that it has today."
Rebecca E. Farbo, Chief Marketing Officer, Phillips Lytle, LLP
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