by matt low
Male 1 (on cell phone): Hey, guess what? I have cold beer sitting in front of me! Maybe five to six whole bottles!
Males 2, 3, 4, etc. (on cell phones): Wow, cold beer? This is truly remarkable news. I don’t care if I’m at work, getting a haircut, mowing my lawn, or delivering a baby – I’m meeting you at the bar!
This is the basic premise of the new Coors Light commercial. Yes, it features men so enthralled with the thought of cold beer, they drop whatever they are doing and rush to a local pub to meet their friend, the owner of said cold beer. Silly enough, right? But wait, it gets sillier. What may be the most moronic aspect of this abomination is the Silver Bullet’s new feature. It’s a temperature sensitive label that turns blue when cold – which leads the beer-owner in the commercial to summon his band of beer-crazed friends by exclaiming “Code Blue!”
This new feature replaces the outdated and far less practical method of judging a beer’s coldness – touch.
(I couldn’t find the spot online, which is why I have included no link, but rest assured it’s nearly as pointless as what I’ve just written.)
I read somewhere that there's a water bottle label somewhere in these United States that proudly announces that water is Fat-Free! (I'm sure there's an exclamation point.)
How many times has a client asked us to dumb down things? How many little chips did it take to get us to here?
Posted by: Matt | May 20, 2008 at 11:09 AM