We started with a book.

Helping an organization that promotes literacy in children was something we were honored to do. We began with an identity for Project Flight, and then created a poster series that presented the end result of a child who was started down the right path through books. The primary focus of the campaign was to secure donations that would help the worthy cause remain operable. We also wanted to make people think about how they might positively affect a child’s life. Our efforts proved to be successful, as Project Flight reported a surge in donations and plans to expand their efforts.

Note: Crowley Webb received the inaugural Buffalo News Community Cares ADDY® Award for this campaign in 2008.