by matt low
Some might say I have an irrational, unhealthy dislike for the talking Volkswagen ads. A hatred, if you will. I mean, to be fair, this is the third time I’ve blogged about it. But seriously, I can’t help myself. And, to be fair to me, this new iteration of the campaign is actually worse than its predecessors.
Here, we find the autos living in a neighborhood and interacting with their humanoid inhabitants. These neighbors learn all about how Volkswagens are great from both the classic Beetle with a new voice and the seemingly intoxicated Van. We’re treated to a cute little audio sting that makes me want to put my face through a windshield and we’re out.
I guess the reason I’m so irked by this campaign – other than the fact that it seems like the spots are always on – is the brand’s persistence. VW advertising used to be hip. Remember that Nick Drake spot? Then it got weird and unfunny. Now it’s less weird and more unfunny. And I can’t stand it.
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